Amazing transformation with 23:1 Lift
See the incredible difference 23:1 Lift makes. From dirty to clean in seconds!
Featured products
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23:1 Lift Laundry Detergent – 45 oz/15oz Powder, Concentrated & Eco-Friendly
Regular price From $14.00 USDRegular price$26.00 USDSale price From $14.00 USDSale
Laundry Made Easy for the Whole Family
👨👩👧👦 From baby clothes to work clothes. One scoop keeps it all fresh.
🐶🐱 Loved by families (and tolerated by pets). Clean laundry everyone can enjoy.
💸 Subscribe & Save. Never run out, never overpay — fresh laundry on autopilot.
🧺 Set it and forget it. Delivered right to your door, right when you need it.
Fresh Laundry, No Fuss
🌿 Simple routine, spotless results. Just scoop and go.
🧺 Crisp, clean, and fresh. Clothes come out ready to wear.
⚡ Washer-friendly. Works in both HE and standard machines.
💡 Smarter laundry. Big clean without the clutter.
Tame the Laundry Chaos — One Scoop at a Time
🧺 Big mess? No problem. 231 Lift™ powers through piles like these.
🧼 Serious clean, every time. Cuts through stains and freshens up any load.
🐾 For every member of the family. Clothes, towels, and even the dog’s blanket.
⚡ 45oz = 45 loads. Strong cleaning, less reloading.
Why Choose 231 Lift™
✔️ Effective on tough stains like grease, grass, and coffee
✔️ Fragrance-free & dye-free (perfect for sensitive skin)
✔️ Safe for HE washers and all fabric types
✔️ Simple ingredients you can trust
✔️ Made in Montpelier, Ohio by 231 Lift LLC